Every brand needs to clearly state what it stands for, the personality associated with it and the promise that brand makes to its audience. A logo, a tagline, corporate colours and tone of voice are only elements that represent your brand. Why do you need a brand strategy? Your clients need to know why you are better than competition, how you can add value to their lives and achieve a specific goal. At the heart of all this strategy is positioning.
Output: After a thorough brand analysis and audit that clarifies what the brand actually is, we end up with an intricate web of brand decisions:
brand name selection
One of the other key outputs from this process is a brand manual, especially after a re-brand.